Summarize

Dunlop Tyres South Africa stunned at the recent Festival of Motoring 2024 held at the Kyalami Grand Prix Circuit, Johannesburg. The spectacular interactive exhibition wowed the almost 30,000 visitors who took a walk down memory lane with Dunlop.

“Dunlop dominated this year’s Festival of Motoring in a fantastic, immersive and thoroughly successful brand building exercise,” Dunlop Tyres PR & Events Manager, Joanne De Freitas explains. “From the excitement of the stand build to the much anticipated 3-day annual event, it was fantastic to witness the flare of our iconic Dunlop brand being so integral to our message. Seeing Dunlop so prominently displayed, both in the exhibition area and on multiple supercars on the track, is just a small part of our great sense of pride.”  

“The 2024 Festival of Motoring proved to be an incredibly rewarding and tangible representation of Dunlop Tyres’ success and influence. We loved the emotion of connecting with our passionate fans of the brand.” 

Visitors emerged delighted to have experienced the Dunlop story that highlighted the brands heritage since 1888, including showcasing its impressive tyre product range and exciting activities along the journey. There was far more to Dunlop’s festival offerings than the exhibition - Samlin Racing’s D20-shod Lambos, MasterDrive’s Mustangs and Volkswagen Motorsport driver Jonathan Mogotsi gave guests an experience of a  lifetime with hot laps around Kyalami on Dunlop tyres.  Suzuki’s Swift Sports all benefited with a Dunlop on-track advantage too.

 

“Dunlop salutes all who collaborated with them to Take the Road with Dunlop and ensure our success at this year’s Festival of Motoring” De Freitas concludes. “We exceeded our brand exposure expectations, while also delivering a personal experience for our visitors. We were humbled by the positive feedback received from our fans, partners, and stakeholders to fully endorse the value of our South African Motorsport involvement. 

“So, a huge thank you to our partners, the Festival of Motoring, ATS, Volkswagen Motor-sport, Samlin Racing, Suzuki SA and MasterDrive for your contribution to an unparalleled experience for every visitor that attended the 2024 Festival of Motoring. See you all again next year!”